Scholar · Athlete · Leader
Developing peoplethrough football.
Amini uses football as a catalyst for human potential—developing players, people, and pathways through planning, performance, education, recruitment, consultancy and opportunity – for players, scholar-athletes, coaches, clubs, academies and schools.
What Amini is
Football is more than a game. It is a powerful instrument for developing people.
Amini is not an academy, a personal training service or a conventional agency. It is a multidisciplinary football development, management, education, scouting, recruitment, career and institutional consulting organisation.
We look beyond isolated training sessions. A player's technique, athleticism, tactical understanding, education, language, character and career sit inside one development picture — and we work on that picture as a whole.
The result is a structured pathway rather than a series of unconnected services.
The Amini ecosystem
Six dimensions of one organisation.
DISCOVERY
Talent identification, scouting and objective assessment.
DEVELOPMENT
Technical, tactical, physical and psychological development.
EDUCATION
Academic mentoring, language, coach education and life skills.
PREPARATION
Trial readiness, professional documentation and personal branding.
CONNECTION
Combines, showcases, recruitment and international networks.
PROGRESSION
University pathways, placements, representation and career planning.
What we do
Six pillars, one methodology.
Performance & Football
Assessment, technical and physical development, tactical intelligence and analysis.
Scholar-Athletes & Education
Academic mentoring, university pathways, scholarship guidance and English development.
Career & Professional Services
Football CVs, digital portfolios, highlight video, personal branding and media.
Scouting & Recruitment
Talent identification, trial preparation, combines and recruitment consultancy.
Representation
Agency and player representation, offered selectively and under written agreement.
Consulting & Institutional
Club, academy and school consulting, technical audits, curriculum and staff education.
Not sure where you fit?
Find your pathwayThe player journey
We do not sell sessions. We build pathways.
ASSESS
Establish an objective baseline.
DEVELOP
Train technique, athleticism and resilience.
EDUCATE
Build tactical and academic intelligence.
POSITION
Create professional materials and identity.
EXPOSE
Combines, showcases, trials and tours.
CONNECT
Scouting networks, clubs and universities.
PROGRESS
Placement, education and long-term career.
A player may enter at any stage. Not every client receives every service — the pathway is built around the individual.
Signature programmes
The work Amini is known for.
Women's Football Initiative
Building a 2027 legacy for women's football in São Paulo.
Brazil hosts the FIFA Women's World Cup in 2027. Amini is creating an independent environment for female player development and discovery so that the tournament leaves behind structure, not only memory.
Qualifying female athletes receive a 40% reduction across the Amini ecosystem — a standing institutional commitment to access, not a promotional campaign.
Explore the InitiativeDevelopment model
We develop intelligent footballers, not simply talented players.
Every programme is designed against eight dimensions of development, combining contemporary football practice, sports science, educational pedagogy and learning theory.
Technical
Execution quality under football conditions.
Tactical
Understanding of how, why, when and where.
Physical
Speed, strength, coordination and resilience.
Cognitive
Perception, decision-making and learning.
Psychological
Confidence, composure and competitive character.
Academic
Education as an equal, not a fallback.
Professional
Conduct, communication and career literacy.
Social & Cultural
Adaptability across languages and environments.
Access
Amini Exceptional Talent Access Program
A limited pathway for exceptional players whose circumstances, not their ability, are the obstacle.
Where a player demonstrates exceptional ability and commitment but cannot meet the standard investment, Amini may offer reduced-cost or supported access to selected services. Places are limited, assessed individually and never guaranteed.
Enquire about access- Assessed case by case following an evaluation
- Reduced-cost or supported access to selected Amini services
- Limited number of places in any given period
- No guarantee of scholarships, trials or professional placement
Amini Talent Database
Free player registration. No commitment.
Submit a quick profile — name, age, position, preferred foot, club history — with your contact details, CV and video links, and be on file with Amini's scouting side.
Philosophy
“Football is one of the world's greatest instruments for developing people.”
Teamwork, leadership, discipline, resilience, responsibility, courage, confidence, communication, community, purpose and adaptability. We are interested in the person, not simply the player's statistics.
Your pathway is individual.Your development should be too.
Tell us where you are and what you are working towards. We will tell you honestly whether we can help, and how.
Start Your Journey