About Amini
Football is far more than a game, or a route to money and fame.
Amini was founded on the belief that football, properly directed, is one of the most effective instruments available for developing people.
Amini Football Management was founded on a profound belief: football is far more than a game, or a quick route to money and fame. It is a powerful conduit for human development. It mirrors the very realities of life itself: victory, defeat, setback, resilience, inequality, struggle, injustice, joy, cooperation, freedom, hope. The game cultivates teamwork, leadership, responsibility, courage, discipline, confidence, community, and purpose. It stimulates economies, inspires and builds nations, and unites people across gender, class, race, and landscape. Football is a force for dignity, identity and independence.
We support players, coaches, emerging talent, and varying football proponents through a holistic model that values high performance, competitive progress, education and professional development, character building, cross-cultural competence and global mobility. We not only pursue football excellence, but build complete people, utilizing football as the principal instrument.
We are based in São Paulo and work internationally.
What football can develop
- Leadership
- Responsibility
- Discipline
- Resilience
- Courage
- Confidence
- Community
- Purpose
- Dignity
- Identity
- Independence
Development philosophy
We develop intelligent footballers rather than simply talented players.
We seek to develop footballers capable of analyzing situations, solving problems, adapting to changing environments and making intelligent decisions under pressure. Players are encouraged to express themselves confidently within the team structure, understanding not only how to execute football actions, but why, when and where they are most effective.
Amini’s coaching methodology integrates contemporary football practice, sports science and pedagogical research to create a practical evidence-informed learning environment. Our methodology is underpinned by both modern football principles and cutting-edge learning theory.
Technical
Execution quality under football conditions.
Tactical
Understanding of how, why, when and where.
Physical
Speed, strength, coordination and resilience.
Cognitive
Perception, decision-making and learning.
Psychological
Confidence, composure and competitive character.
Academic
Education as an equal, not a fallback.
Professional
Conduct, communication and career literacy.
Social & Cultural
Adaptability across languages and environments.
Founder & Director
Mbizo J. Mzamane
Mbizo J. Mzamane is an international educator and football manager, consultant, and journalist with global experience spanning professional play in Brazil, European competition, and US collegiate athletics. He holds a BCom in Sport & Recreation Management from the University of Pretoria and an M.Ed. in Advanced Teaching from the University of the People (USA), where his thesis explored the integration of classroom pedagogy and youth football development.
Fully fluent in six languages—including Portuguese—he holds SAFA C and CBF C Coaching Licenses, PFSA Level 2 Talent Identification and Scouting credentials, and TEFL certification. Currently, he serves as a World Correspondent Journalist for CBS Sports Golazo, covering African and Brazilian football globally, while working as a consultant for London-based Foot in Sport Ltd and directing Amini Football Management.